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"I am the trend-setter and ultimate marketer in HAMPTON ROADS, VA. Your frames have put me at the forefront once again. I love them!"
Brenda Rawls,
STAR POWER STAR.
"I was searching for a competitive edge to differentiate my image. I started with one Lincoln Lawn Frame and with the overwhelming response from my sellers, I am using them on ALL my listings. Thank you Lincoln Lawn Frames".
Charleen "O",
Broker/Salesperson, Prudential Fox & Roach Realtors
"I continue to be impressed by the courteous, professional and personalized service at Linclon Lawn frames. With one phone call, they take care of you and get you what you need when you need it! "
Virginia Garcia/ERA Meeker Realty
Your Loyal Customer |
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 Lincoln Lawn Frames Newsletter |
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We have been working hard fulfilling orders this summer and the feedback has been spectacular.
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Here's the latest testimonial from Corinne McKeown,
Broker/Owner
Storybook Homes
The Berkshires, MA
"I am blown away by the way these frames enhanced the image of my company. Everyone is talking about them! This is exactly the impact you want when it's time to stand out from others in a changing market. I feel so proud and I'm please to also elevate the status of
my listing inventory. My client's are thrilled and they see I am proactive that rather than blaming a challenging market or an over abundance of inventory for a longer days on market period". My phones are ringing off the hook!"
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SEE THE VIDEOS
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See how easy and quickly these frames assemble
(no tools required)
Go to LIncolnLawnFrames.
Under the "learn More" menu tab, select
"Installation
Video"
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Make an memorable Impact.
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Learning to differentiate yourself and creating a unique and memorable brand within your market is key to growing your business. Your objective is to have people remember you and the best way to do this is to inject some of your own personality into your brand. The basics to differentiating yourself are to be "different".
Here are 5 easy steps to differentiating yourself:
1. Make sure you have a formal branding plan and stick with those elements in all of your advertising and marketing. You should have a set of colors, font type, tag line/slogan, photo/headshot that yo
u use in all of your marketing. Consistency and repetition is critical to increasing your "name recognition" within your market.
2. Focus on a niche within your market and become a specialist. Whether it is vacation homes, starter homes, retirement communities, uptown/downtown, luxury, or condos.... focus on that niche and make it part of your brand. This will also help with your referral business from other agents because you will be known as the specialist.
3. Include one of your "interests" into all of your marketing. This might be associated with your hobby (fishing, golfing, gardening) or other interest (art, music, food,) and it needs to be something you are passionate about because it is going to be part of your overall image. Let's say you love golf, then maybe include a background of a putting green on your business card, letterhead, website, etc and come up with a creative tag line "Let Bob make your next purchase a hole in one". Or if you love gardening or food, include tips about either in all your correspondence (cooking tips, new restaurant reviews, etc.), on your website and on the back of your business cards. By including a personal element, you are differentiating yourself.
4. Better utilize your most visible marketing tool more effectively. Don't ignore or "go cheap" when designing your signs. Since more people (both buyers and prospective sellers) see this marketing tool than any other form of your advertising, it is critically important for you to make a dramatic first and repetitive impression. Use flags, custom riders and upscale Lincoln Lawn Frames to increase your signs' visibility. Incorporate your branding element in your main or rider signs. Make a strong impression with your signs because you often only have one opportunity to attract a buyer into your listing.
5. Look to gain exposure through volunteering within some organization (rotary club, school committee, country club committee, environmental club) or non-profit board (Big brothers/Big sisters, American Cancer Society). Not only is it good to volunteer but you will gain personal contacts and that's one of the most important parts of real estate.... building personal contacts.
So lets review how different you are...
* You are now an expert in a niche within your local market,
* You have included one of your passions into your business image,
* You have a set of branding elements you are utilizing in all of your marketing,
* You have joined some local organization where you are doing good and building personal relationships,
* You are upgrading the look of your signs to project a more personal and upscale image that clients will remember!
Now go out and make an IMPACT!
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Our growing success at Lincoln lawn Frames comes from leading agents and brokers who understand marketing and that making a dramatic first impression is critical to attract more buyers.
As a business owner myself, I am only satisfied if our frames are helping YOUR bottom line. It is nice to have an attractive, good looking sign but if it is not helping you SELL MORE HOMES, it is not worth the investment. I work hard everyday with the intention to deliver a superior product that helps you gain more listings, attract more buyers while helping to differentiate you in this competitive market.
If you have any questions or feedback, please contact me directly:
jeff@lincolnlawnframes.com or at 866-511-3399
To your success,
Jeff Lincoln
President
lincoln lawn Frames |
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