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"I am the trend-setter and ultimate marketer in HAMPTON ROADS, VA. Your frames have put me at the forefront once again. I love them!"
Brenda Rawls,
STAR POWER STAR.
"I was searching for a competitive edge to differentiate my image. I started with one Lincoln Lawn Frame and with the overwhelming response from my sellers, I am using them on ALL my listings. Thank you Lincoln Lawn Frames".
Charleen "O",
Broker/Salesperson, Prudential Fox & Roach Realtors
"I continue to be impressed by the courteous, professional and personalized service at Linclon Lawn frames. With one phone call, they take care of you and get you what you need when you need it! "
Virginia Garcia/ERA Meeker Realty
Your Loyal Customer |
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 Lincoln Lawn Frames Newsletter |
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We're proud to share the news that Lincoln Lawn Frames was selected as the lead item under the "Cool Tools" section in the June issue of national Realtor Magazine, as well as the lead item in the "Sales Innovations" section of the May 5 issue of Chicago Agent Magazine."
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SEE THE VIDEOS
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See how easy and quickly these frames assemble
(no tools required)
Go to LIncolnLawnFrames.
Under the "learn More" menu tab, select
"Installation
Video"
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Make your Signs more effective!
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Your signs are your most visible and valuable marketing tool. As proof, Realtor Magazine (8/1/07) stated that 63% of homeowners responding to a National Association of Realtors Survey said they used information from a lawn sign to help in their home search. This is a higher percentage than those who relied on print ads, open houses or home magazines when seeking homes.
The entire point of your sign is to attract positive attention to the property you are listing. Your sign is also critical for advertising your agency as well as your name (if you don't include your name on your sign, you are missing a key branding opportunity).
Nike, Coke or Apple would pay millions to have the opportunity most agents take for granted. No other industry is able to publicly post its marketing message for free. Other businesses would pay up to $1,000 per sign for this chance. Why? Because better exposure equals greater sales.
In today's information-saturated marketplace, successful marketers have learned how to stand out from the crowd, or risk losing market share.
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Your signs give you the opportunity to communicate
directly to your target market. Yet most agents ignore this gold mine
and even worse, allow their signs to fall down and look crooked, rusty,
and unprofessional. Is that the best representation of your name? By
upgrading something already available to you, which has a proven pull,
you could be delivering better results for a fraction of the money.
So how to start?
1) Begin by treating your sign as a valuable and critical part of your
marketing
efforts. This means making sure your sign is installed with care and
that you or your staff periodically checks to make sure all your signs
look professional.2) Brand yourself. Each one of your signs represents an
opportunity to gain additional listings. Prominently display your name
along with your agency name and logo.
3) As an extension of your
professional, successful image, be sure your signs are clean, unbroken
and chip-free. Don't buy the cheapest sign available. It's certain to
be the first to fall into disrepair. Upgrade the version or material.
Include more colors as another affordable way to make your sign stand
out. By projecting a more upscale, professional appearance and
customizing your look, you can turn your standard lawn sign into a
targeted marketing tool that delivers a clear message to your key
market.
4) If you include a brochure box, make sure your client has
extra flyers to "refill" that box when empty, avoiding missed
opportunities.
5) Include specific listing information. Add
custom rider signs noting valuable details and unique features, such as
"pool, one-acre lot, excellent school district, walk to train." This is
an opportunity to increase interest in each of your properties. At the
very least, you should include your web address so that passersby can
view more about the listing online, along with additional information
about you as the listing agent. This is an economical service that
shows your client you are committed to selling their home.
6) Now
that your sign looks good and includes more information, consider
adding a Lincoln Lawn Frames which quickly upgrades the look as well as increase the visibility of your
sign. Our Frames will help attract more Buyer as well as satisfy more Sellers. These outer frames also allow for additional riders, helping to
maximize each listing and brand yourself.
7) When you hold an open house, add flags or balloons to your sign a couple of days ahead to generate more traffic.
8)
Maybe add lighting onto your sign? This is a great way to draw more
attention to your listing, especially during the fall and winter months
when it turns dark earlier. (Lincoln Lawn Frames now offers add-on
Listing Lights that simply attach to the top of our frames).
Your
lawn sign is the ultimate tool for delivering a highly coveted form of
advertising. Be proud of your signs-- treat them with the respect and
value they deserve. You can stand above your competition simply by
upgrading the look of your existing signs and revamping your image.
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LincolnLawnFrames.com
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lincoln lawn frames | 1950 Old Cuthbert Road, Suite I | Cherry Hill | NJ | 08034
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